Buyers came…buyers saw…and buyers tuned in and cleared Ticketmaster’s allocation of NFC title play spots within minutes on Tuesday.
With this online turnout – which featured a queue of thousands when tickets went on sale to the general public at 10am on Tuesday – the cheapest shot many fans had to get into the game of the NFC Championship disappeared as quickly as it arrived. He laid out what secondary ticket market analysts have been predicting since the game between the Philadelphia Eagles and San Francisco 49ers was set for Sunday: This was going to be a hot ticket.
So far, it has lived up to the hype, with the NFC title game currently stacking up as the most expensive conference title game in NFL history. According to industry search engine TicketIQ, the average price per ticket hit $2,468 Monday afternoon, with chairman Jesse Lawrence calling the cost “the most expensive conference championship game we’ve ever tracked.” That early figure surpassed the previous high set last year between the 49ers and the Los Angeles Rams, which hit $1,542 in average price per ticket.
Secondary inventory for the game was still solidly high on Tuesday, fluctuating between 4,000 and 5,000 tickets still available. If it stays this high it could drive prices down – but Ticketmaster’s general limited public sale was quickly wiped out, it’s possible inventory will start to dry up as shoppers start to lose patience and take what is available. On Tuesday afternoon, Lawrence said the maximum average price was still high.
“Rates are holding up for now,” Lawrence said. “The price of entry has gone down a bit, but overall the average is exactly where it was [Monday].”
Admission to the game (which represents the cheapest seat in the stadium or standing room only) was nearly $700 before fees late Tuesday night.
NFC gaming isn’t alone either. The AFC Championship game between the Kansas City Chiefs and Cincinnati Bengals had an average single ticket price of $1,218, according to TicketIQ data Monday afternoon. This represented the average price of the most expensive AFC title game ever tracked by the outlet, and the fourth highest of any conference title game. These numbers do not include playoff games at reduced capacity during the COVID-19 pandemic.
Why the tip? Analysts say inflation is likely in play, like everything else in sales over the past 12 months, but there has also been significant demand. StubHub’s head of partnerships, Adam Budelli, said the outlet saw massive demand for divisional-round tickets, foreshadowing demand for the conference title game.
“Last weekend’s games doubled the sales of [the January 2022] divisional rounds on StubHub, setting the stage for a record-breaking championship weekend in ticket sales,” Budelli said. “Demand for the AFC and NFC Championships is up from last year at this time. While [Bengals quarterback Joe] Burrow and [Chiefs quarterback Patrick] Mahomes is predicted to come out on top in what is sure to be a memorable rematch [of last year’s AFC title game]the clash between elite defenses and passionate 49ers and Eagles fans dominate sales.
So what does this mean for potential Super Bowl sales? It’s too early to tell, given that the game’s match has not been settled. But the trend of hot divisional and conference championship sales could create another huge price tag for Super Bowl tickets.
“The flow [Super Bowl] the average list price is $9,527, which is extremely high, even for a Super Bowl,” Lawrence said. “Prices probably won’t stay that high, but if they did, it would be the most expensive Super Bowl we’ve watched.”